Select the correct speaker wire gauge based on distance.
Speaker wire gauge (AWG) must be thick enough that the cable resistance is a small fraction of the speaker's nominal impedance, otherwise you waste amplifier power as heat in the wire and roll off the high frequencies. The rule of thumb is to keep total round-trip cable resistance under 5 percent of speaker impedance, which for an 8 ohm speaker means under 0.4 ohms total. The calculator uses standardized AWG resistance per foot to recommend gauge given run length and acceptable power loss.
Each AWG step thicker (lower number) cuts resistance by about 20 percent. Reference figures: 16 AWG is 4.0 ohms per 1000 ft, 14 AWG is 2.5 ohms per 1000 ft, 12 AWG is 1.6 ohms per 1000 ft, 10 AWG is 1.0 ohms per 1000 ft. Round-trip resistance for a 50 ft run of 14 AWG to an 8 ohm speaker is 2 * 50 * 0.0025 = 0.25 ohms, or 3 percent of 8 ohms, which is within the safe budget. Drop to 4 ohm speakers or extend past 60 ft and 14 AWG becomes marginal; step up to 12 AWG.
Keep the round-trip cable resistance under 5 percent of the speaker's nominal impedance. For 8 ohm speakers this is 0.4 ohms total; for 4 ohm speakers it is 0.2 ohms. Use 16 AWG for runs under 25 ft on 8 ohm speakers, 14 AWG for runs up to 50 ft, 12 AWG for 50 to 80 ft, and 10 AWG beyond 80 ft or for any 4 ohm load over 30 ft.
Only when the thinner gauge violates the 5 percent budget. A 10 ft run of 16 AWG to an 8 ohm speaker produces no measurable signal change versus 12 AWG. Going from 16 AWG to 10 AWG on the same 10 ft run cuts resistance from 0.04 ohms to 0.02 ohms, a 0.02 dB difference, which is inaudible. The audible benefit only appears once the run length forces a gauge change.
Resistance scales linearly with length. A 60 ft round-trip of 16 AWG (0.4 ohms per foot per 1000 ft, doubled for round trip) totals 0.48 ohms, which is 6 percent of an 8 ohm load and 12 percent of a 4 ohm load. At those values the high-frequency damping factor drops and the amp wastes 3 to 5 percent of its output as heat in the cable instead of motion at the cone.
Standard pure copper at the correct gauge is electrically equivalent to premium copper of the same gauge. Silver is about 6 percent more conductive but costs 10x to 50x more; the equivalent improvement comes free by stepping up one AWG of copper. Spend the budget on getting the gauge right for the run length and impedance, not on exotic conductor metals.
Yes, by code (NEC 725) any speaker wire run inside walls, ceilings, or plenums must be CL2 or CL3 rated for residential, CMP for plenum spaces. The jacket is fire-resistant; standard zip-cord speaker wire is not legal in-wall and will fail a home inspection. CL2/CL3 in 12 and 14 AWG is widely stocked at the same per-foot price as non-rated cable.